Audience Intelligence
Audience Intelligence, Big Village’s proprietary audience service, helps advertisers and their partners deliver better outcomes by arming them with solutions that help improve and optimize strategy, delivery, and measurement.
Our Offer
A pre-built cross-vertical taxonomy developed
from voice of customer (VOC), behavioral, and contextual data
- Intentions, purchases, attitudes, interests, values, sentiments
Deep insights on each segment in taxonomy
- Media behaviors, purchase behaviors, interests, values, sentiments
Custom (option to add segments built from custom VOC to both of the above)
- Proprietary segments, product/service intenders, other segments not already in the pre-built taxonomy
Use Cases
Enrichment
Appends to survey or customer data sets with extensive VOC, behavioral and contextual classifications (from pre-built taxonomy)
Enhance survey data sets or 1st party data sets(e.g. customer files) to better understand the populations contained within them
Planning
Access to deep media and attitudinal data on pre-built or custom segments
Plan media and communications strategy for specific target audiences
Activation
Access to pre-qualified digital media impressions on pre-built or custom segments
Target delivery of campaigns to these segments precisely and efficiently
The Impact is Meaningful
30% more access
21% more valid
2x more scale
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